haku: @indexterm brand names / yhteensä: 212
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1.
Exploring the fit of real brands in the Second Life virtual world
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 934-958
 2011 Barnes, S.J.
Mattsson, J.
2.
The four Rs of place branding
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 913-933
 2011 Aitken, R.
Campelo, A.
3.
How brand communities emerge: the beamish conversion experience
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 891-912
 2011 O'Sullivan, S.R.
Richardson, B.
Collins, A.
4.
Personality, person-brand fit and brand community: an investigation of individuals, brands and brand communities
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 874-890
 2011 Matzler, K. (et. al)
5.
Assessing the impact of retailer store brand presence on manufacturer brands in an equilibrium framework
Journal of Industrial Economics
2011 : SEP, VOL 59:3, p.372-395
 2011 Cohen, M.A.
Cotterill, R.W.
6.
Reference pricing, competition and pharmaceutical expenditures: theory and evidence from a natural experiment
Journal of Public Economics
2011 : AUG, VOL 95:7-8, p. 624-638
 2011 Brekke, K.R.
Holmas, T.H.
Straume, O.R.
7.
The changing of the golden guard
Business Strategy Review
2011 : SPRING, VOL. 22:1, p. 50-51
 2011 Auguste, G.
Gutsatz, M.
8.
The influence of retail management's use of social power on corporate ethical values, employee commitment and performance
Journal of Business Ethics
2010 : DEC, VOL. 97:3, p. 341-363
 2010 Biong, H.
Nygaard, A.
Silkoset, R.
9.
Editorial: The multi-cultural mandate
Journal of Advertising Research
2010 : SEP, VOL. 50:3, p. 227-228
 2010 Precourt, G. (editor)
10.
Alliances between brands and social causes: the influence of company credibility on social responsibility image
Journal of Business Ethics
2010 : OCT, VOL. 96:2, p. 169-186
 2010 Alcaniz, E.B.
Caceres, R.C.
Curras, R.
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